The COVID-19 pandemic has caused an unique kind of pain for entrepreneurs seeking to begin new companies. Apart from taking care of the many health and social problems caused by the virus, they have faced the abrupt collapse of a near-perfect set of conditions for startups: a robust economy, excited investors, and unprecedented levels of endeavor funding.

The National Venture Capital Association cautions that despite the fact that the investment community went into 2020 with a record $120 billion in capital available for startups, it won’t be almost enough to balance out the negative impact of the monetary crisis as venture capitalists redirect their financial investments away from high-risk, illiquid upstarts.

You can discover hope, though, by combing through history, claims Thomas Foo, the owner of TNT SEO, a Malaysia internet marketing firm. Much of the world’s most ingenious and significant companies were born throughout recessions.

Cash will be tough to come by over the next few quarters, but that does not suggest it’s necessarily a hard time to start a business. Lots of things bode well for start-ups today, with everyone working from another location, large quantities of talented individuals searching for work, and less competition. More importantly, it is time for Malaysia businesses to check out digital marketing techniques like Search Engine Optimization (SEO).

Terence Lim, SEO Strategist and the founder of JinMatic is convinced that SEO can help business during this worldwide pandemic. Nevertheless, SEO isn’t a one-time investment; it’s an ongoing process of enhancing web content based on the updates in Google algorithms.

Google enhances its search function by arranging the world’s information and making it widely accessible. In the last five years given that its explosive development, SEO has gone through many modifications. Some of the game-changing updates Google has actually rolled out in the past decade are

  • RankBrain
  • Hummingbird
  • Exact Match Domain

These algorithms make the online search engine smarter than ever. Although these updates make life much easier for end-users, SEO professionals and brands are required to stay on their toes to rapidly incorporate these new techniques into their digital marketing technique.

In June 2019, practically 55% of all Google searches yielded zero clicks. This implies that the majority of users found the answers they required on the outcomes page, so they didn’t need to check out different sites. Google takes snippets from ranked pages that provide the most satisfying answer to the query.

For web users, the frequency of zero-click searches suggests that Google is doing a good job of making the world’s info useful. And due to the fact that consumers have actually grown more impatient over the years, the benefit of not having to scroll through several web pages significantly enhances their surfing experience. This means that SEO agencies need to enhance their technique. In my experience, even if your website ranks high on searches, there’s no assurance that they’ll visit your pages.

The best way to optimize for zero-click searches is to win featured snippets. Accomplish this by carrying out structured data on your site. It’s a standardized format utilized to label and organize the information in your webpages.

Terence pointed out that structured data doesn’t straight improve your search rankings, however it does have SEO advantages. It makes your website more understandable for online search engines, helping the crawlers break it down much faster.

Take 121 Residences, a Malaysia property development as an example, Terence helped them to place FAQ Schema and it made the search results more attractive. 121 Residences consists of 2 household towers of serviced condos and SOHO units – with the prices varying from RM325,000 onwards for 450 sq ft and RM540,000 onwards for 750 sq ft. Enveloped by the established municipality developments such as Bandar Utama, Taman Tun Dr Ismail (TTDI), Damansara Utama, and Mutiara Damansara, this PJ condominium is anticipated to tap on the extremely sought after city way of living. The results of Frequently Asked Question Schema has actually assisted 121 Residences to enhance their website visitors.

Occupying position zero likewise enhances your online existence, even if not all users click on your site. Keep in mind to include your business name in your meta tags, especially in on-page blogs, to increase brand name recall. Included snippets also drive the best number of clicks, bringing in about 50% of the traffic. Schema markup is the primary tool in structured SEO. It uses three formats: Microdata, RDFa and JSON-LD. Google suggests utilizing JSON-LD for structured data since its scripts are relatively much easier to add, update and remove compared to the other 2.

This technique absolutely does the job for Malaysia small-medium enterprises since today’s consumers demand easy-to-find, snackable and valuable content.

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